Turtix forums manual#
And that’s in large part what link building is: manual promotion. Does that promotion cheapen the dentist’s years of training and ability to fix your cavities? Of course not.Īs long as you stay within the parameters of what’s ethical, there’s nothing wrong with manual promotion. That dentist is going to be forced to engage in promotional tactics (radio spots, newspaper listings, SEO). Think about it: when a young dentist opens up an office in a crowded plaza, can that dentist expect people will walk in without any prior knowledge? No. In order to attract attention, it’s vital to market your service, message, and/or unique value intelligently. But that’s not how the world or how the web works. If we could simply create great content and expect instant recognition, that would be paradise. It would be a utopia if we truly could get all the links we deserved without any promotion or marketing. We can only acquire these links by asking (promoting) for them, though. They soil the hard work and creativity everyone at my company and I employ to build quality, relevant links. As an experienced link builder, I don’t like these links either. Google’s webmaster guidelines are fairly explicit about the kinds of links they don’t like. That’s much different then, “Do not ask for links.” Ask for Links! Time and time again, Google has erred on the side of links, and said that link building is fine, as long as it is not manipulative. Link building is polarizing no matter where you turn, except for one entity: Many SEOs came to the defense of link building as well. Of course not all of the reactions were negative. So when the webmaster blog in Portugal initially went live, it gave the online marketers, SEOs, and site owners pause as it seemed Google was advising against any pursuit of links. People still (understandably) confuse modern link building with spam links of the past.
Spammy, manipulative link building has been diminished, but link building still survives. No, it hasn’t been perfect–I still see spam everyday–but there’s no question that such spam appears at a steadily decreasing volume. Naturally, Google couldn’t let this abuse of search continue, and created the Penguin algorithm as a deterrent. It was an era when it was easier to build links for robots, not for humans.Īll of this led to (manipulative) ranking improvements before Penguin, but it unquestionably left the internet worse off. These links were meant to be crawled, but never seen.
And then there are links hidden behind html. Links using cloaking to redirect to surprising pages? Check, again. It was all done in the Machiavellian spirit of, “The ends justify the means.”Ī disproportionately high volume of keyword rich anchor text links? Check. This variety of link building gained prominence before Penguin, and was designed strictly to game Google’s search algorithm. There is a brand of manipulative link building that is in fact dead, or at least being read its last rites. These pronouncements aren’t COMPLETELY wrong – they’re more misguided than wrong. Rarely does a month go by without some sort of SEObituary, proclaiming the demise of link building. The efficacy of link building has been sorely contested in the years since the search world was first introduced to Penguin. I’ve seen this story play out a number of times just in the last couple of years. But I’ve been around the block enough times to know it was too early to eulogize link building. For someone in my industry, this should be terrifying.
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