Definitely, I mean the way the industry is sort of going, where sustainability is becoming a bigger thing, it's probable that we will end up competing a bit more, but that's alright, we'll find our different niches. They're more sort of mainstream fashion and trend-based and I'm a bit more off to the side in my own sort of thing. I mean I think I have intentionally gone on a slightly different route. It seemed like a big giant treadmill that you step onto and once you get going you can't stop.Īnd what's it like working within the same industry as your family business, I guess almost being in competition? I think I had realised a lot of what I didn't enjoy about being more involved in a more fashion/trend-based industry was the fast-pace nature, a lot of waste and chasing after things that were very short-term. I felt like I got a bit burnt out with what I was doing and then I did a bit of travelling in my mid-late twenties and started tossing around the idea of starting something that was a bit more in line with my own values.ĭid you have a strong passion for the sustainability side? They gave me the opportunity to work with some great people and learn a lot more about footwear development and I spent a lot of time up in Asia as well, in some factories and with suppliers and stuff like that.Ĭool, so you went in with some really great background experience and first-hand insights then! So yeah, I did that for a lot of my twenties, ended up managing a sneaker brand within their company for a few years. Yeah, it gave me the opportunity to learn a lot about all of the different aspects of the industry and it definitely gave me the opportunity to get stuck in the position that the average person probably wouldn't. Oh, amazing! That must be helpful to have those insights! Is that still going? Or is this in the past? Then my Dad started a footwear chain which has kind of expanded around the country.
My grandfather, he started one of the biggest factories in New Zealand which is based down in Te Kuiti. I've got a family background that goes back two generations in footwear as well. I learned a lot about what I do like about the industry and what I don't like. Throughout my 20's I worked in the footwear industry in marketing roles and then in a brand management role.
Sure, so I'm 32, based here in Auckland, born here effectively. Hey Oscar, tell me a little bit about yourself and what Collective Canvas is all about?
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